• Our goal is to make more people believe that our world is getting better, and we do this by assisting our clients and partners to succeed. Knowing that mutual understanding and trust are keys to success, we commit ourselves to upholding integrity and maximizing benefits for the clients and the society.


  • All of our founding partners are veteran social good advocates and communicators professionals. Over the years, we have had the privilege of supporting leading health and development actors, including Bill Gates’ personal office, Bill & Melinda Gates Foundation, WHO China Representative, Gavi, Jack Ma Foundation, and the Asian Liver Center. We are aware of the advantages and limitations of charity organizations, so we optimize resources to maximize the impact of our communications strategies.


  • With our resources, foresight, and experience, we can contribute to branding and help our clients amplify their impacts via multiple approaches.

    We help extend partnership for our clients. By joining campaigns at the early planning stage, we take advantage of our network to map, identify and engage influencers in a collaborative way. We are actively working to build a social media network for social good issues, in order to connect more non-profit organizations (especially those in China) with broader resources.

    We develop and execute communications strategies for our clients. We enjoy brainstorming with professionals in the social good community, and working to optimize creative digital content, online and offline promotion planning, and overall communications strategies.

    We connect our clients with vital resources. We share a global resource network with our sister company GHS, which comprises decision-makers, opinion leaders, scholars, and journalists, in Brazil, India, Kenya, the United Kingdom, and the United States. We hope to bring these resources and benefits to the social good community in China.